IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion. In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time. Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies. The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?
汤姆·艾利斯,劳伦·日尔曼,凯文·阿历詹卓,莱斯丽-安·布莱德,马特·科博伊,克里斯·科伊,斯嘉丽·艾斯特维兹,Deyo Forteza,埃美·加西亚,伊丽莎白·格鲁伦,瑞秋·哈里斯,丹尼斯·海斯伯特,斯科特·波特,D.B.伍德塞德,亚当·维利,罗布·萨布雷基,Maggie Carney,Bjorn Johnson
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